位置 Announces Strategic Local 视频广告 Partnership with 华纳兄弟. 发现

位置, the industry’s preeminent local video solutions provider, today announced a strategic local video advertising partnership with 华纳兄弟. 发现. 位置 will have access to 华纳兄弟. 发现’s comprehensive portfolio of brands and platforms through 2024, 包括三硝基甲苯体育, 美国有线电视新闻网 and a rich selection of award-winning series and movies on 马克斯 and 发现+.

This partnership highlights the growing importance of reaching local audiences through streaming platforms, particularly at a time when consumer connection to sports is at an all-time high. This strategic alliance offers 华纳兄弟. 发现 the opportunity to diversify its advertiser base and generate additional revenue streams, capitalizing on the heightened engagement of local viewers with news, sports and entertainment content. 

With brands looking to reach fragmented TV audiences, CTV advertising enters its next phase of growth with CTV ad revenue estimated to exceed $40 billion by 2027. 位置 can guarantee premium inventory and scale before the inventory hits the open market.

“This collaboration with 位置 and 华纳兄弟. 发现 is a testament to our mission to help brands unlock the power of local,凯斯·卡泽曼说, president of 位置 Streaming. “We’re thrilled to be named as 华纳兄弟. 发现’s preferred local partner. This is just the beginning of what will be an exciting and transformative year for local video advertising.” 

Since its inception in June 2023, 位置 continues to enhance its ad capabilities in local television across major broadcast networks 和流媒体 providers. By effectively building a bridge between brands and location-based markets, 位置 unites the industry's top players, 技术, and premium inventory in both broadcast 和流媒体. This holistic approach is designed to address the unique challenges faced by advertisers and to channel more investments into local video advertising, contributing to the sector's growth.

“Local is one of the fastest growing segments in streaming advertising,比尔·默里说, 方案解决方案高级副总裁, 华纳兄弟. 发现. “Our strategic partnership with 位置 will grow opportunities for brand advertisers looking to reach viewers of premium content and sports in local markets."

关于位置

位置 is the industry’s preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. 位置 brings together the best talent in both broadcast 和流媒体 helping brands tap into the mindset of the local consumer and precisely reach optimal markets, 在全国范围内. 服务时间超过1年,500家广告公司和4家,500广告商, 到目前为止, 位置 offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more 信息, please visit www.位置.com.

关于华纳兄弟. 发现

华纳兄弟. 发现 (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, 电影, 和流媒体. Available in more than 220 countries and territories and 50 languages, 华纳兄弟. 发现激发, informs and entertains audiences worldwide through its iconic brands and products including: 发现 Channel, 马克斯, 发现+, 美国有线电视新闻网, DC, 欧洲体育, HBO, HBO马克斯, HGTV, 美食网, 自己的, 调查发现, 薄层色谱, 木兰网络, 三硝基甲苯, TBS, truTV, 旅游频道, MotorTrend, 动物星球, 科学频道, 华纳兄弟. 华纳兄弟电影集团. Television Group, 华纳兄弟. 游戏, 新线电影院, 卡通频道, 成人游泳, 特纳经典电影, 发现en Español, Hogar de HGTV等. For more 信息, please visit www.12月.com.