Sorenson 和 Real Announce Partnership for Encoding 和 Delivery
Bringing together what they view as complementary product offerings 和 market presences, 索伦森媒体 和 职业 announced a strategic partnership today. The two will offer customers file-based 和 live video encoding, as well as on-premises 和 cloud-based management 和 delivery.
Sorenson customers have been asking for live encoding for some time, says Sorenson vice president of business development Kirk Punches. The company announced a beta offering last year in a partnership with Kulabyte, but that was scuttled following that company's acquisition by Haivision. Soon after, Sorenson began looking for a new live partner, one that it ultimately found in Real. Discussions between the two companies began early this year.
While the two company's offerings overlap slightly in desktop encoding, Punches says the two are more complementary. Real is focused on live encoding, 他说, 和 has live offerings for both desktop 和 server. Sorenson is strong in file-based encoding for both desktop 和 server. Real的Helix产品线, which Punches calls a private YouTube in a box for enterprise, 与索伦森360互补, 他说, 这是基于云的.
"It's really filling in the blanks on both sides,潘趣说。.
“从我们的角度来看, 它增加了一个VOD工作流, 这是我们今天没有的, so it adds value to our existing customers," says 职业 global partner director David J. 史密斯. "Our strength is in streaming to multiple devices. Device reach has always been our story. Their strength has always been in workflow for video-on-dem和, taking video from a gazillion places 和 consistently creating the same kind of output."
Real is stronger in the carrier 和 government verticals, 说拳, while Sorenson is stronger in entertainment. Real has a larger customer base in Asia, the South Pacific, 和 Latin America. Sorenson 和 Real are also alike in key areas, 他补充说, saying that both are platform agnostic 和 have the same customer support philosophy.
"We think this is a really good marriage of br和, 业务重点, 发展理念,潘趣说。.
Customers will be able to save money by purchasing a bundled solution that includes components from both companies. Components that would normally have a bundled price of about $12,000 will sell bundled for about half that. Customers pay a one-time license fee, plus ongoing support. Eventually unified versions of the two company's software will be available. While no time frame has been set, Punches thinks that could reach customers by mid-2013.
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