How CTV OEMs Impact FAST Success
Seventy percent of FAST channel viewing happens on connected TVs, 和 the vast array of FAST channels that quietly insinuate themselves into viewers’ living rooms as soon as they plug in their Samsung 和 LG CTV sets are the most accessible 和 easily tracked FAST viewing experiences imaginable, as they require no additional app installations to gain front-和-center visibility. How critical is the preeminence of specific CTV OEM br和s in the success of FAST channels? Chris Pfaff，首席执行官， 克里斯·普法夫科技媒体, 生产商s Guild of America (PGA), VR - AR协会, discusses the market dynamics of FAST 和 the CTV ecosystem with Alan Wolk, 联合创始人/首席分析师, TVREV，在这个剪辑中 流媒体 Connect 2023.
Pfaff mentions that OEMs such as 三星电视Plus have risen to prominence for FAST by including built-in FAST channels on their devices. He asks Wolk for his thoughts on FAST 和 TV OEMs.
“The TV OEMs have made their fast services through the centerpiece of their experience,沃尔克说. ”也, they mix in the subscription services in there, it's a really smart way to get engagement [和 to] raise revenue. 他们可以允许 网飞公司 和 高峰 of the world to promote their shows right on the home screen. And it looks like it's very personalized. It’s very similar to when you go to your 亚马逊 主页, 和 I suspect most people don't realize, ‘Oh, 这些都是有报酬的,与…相反, “哦,好. Mr. Bezos knows I like coffee, 和 he puts some coffee mugs on my 主页. 太酷了. 我可能会买一个.同样的道理. It's like, ‘Oh, they know I like comedy. So they're recommending comedies to me, 和 they don't even get the transaction, which is great for everybody.”
Pfaff mentions that 亚马逊 also has 免费的vee.
“他们隐瞒了这一点。!沃尔克说. “Which is brilliant in a sense. I would bet you that maybe 10% of the people who watch 免费的vee are aware that they're watching 免费的vee. 亚马逊's been sort of baffling. Some of the shows are free, 和 some you have to pay for. I don't really know why, but I don't really care. I mostly have it to get the free two-day delivery. So then this option comes up, or watch free with ads, 和 you're like, ‘Great, but it's in Prime.’ And it says with 免费的vee, 但是你认为, ‘Oh, that's just some funny term they came up with to say free TV. And you don't even realize it’s a separate app. Although they are the one FAST that's had a hit show. 所以想想看.”
Pfaff notes that, “What we don't consider a hit may be wildly successful with a small audience. I know some FAST channels who have great distribution 和 all it takes is one hit to put things over.”
看 完整的会议 from 流媒体 Connect November 2023. We'll be back in person for 纽约流媒体 on May 20-22, 2024. 更多细节请点击这里.
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